At face value, e-commerce sites aren’t the most attractive. That’s because they serve a more practical purpose. Users don’t visit an e-commerce store to be entertained. They use them to shop, which is why e-commerce site owners need to have a strong email marketing strategy.

There’s great value in building up an email list for any business, especially those based online, but they are only effective when used right. While it’s a tactic that can bring in the most rewards, it’s also a tactic you need to approach with caution.