ActiveCampaign has released Deep Data Integrations throughout the last year. They have done so with BigCommerce, Shopify and WooCommerce. This provides you with customer insight that you can use to personalize your marketing efforts.
You can create segments that are based on various factors, such as products that were purchased and customer lifetime value. You can also do this based on last product ordered. Furthermore, you can create segments based on total products ordered, order times, dates and much more.
ActiveCampaign is giving people automation workflows, which can help you generate more repeat sales, attract more customers and gain more insight. All of these things can help you make your online store better. All of these automations are compatible with BigCommerce, Shopify and WooCommerce.