8 New Automation Workflows for Deep Data Ecommerce Integrations
Over the past year we’ve released Deep Data Integrations with Shopify, WooCommerce, and BigCommerce. These integrations bring customer insight from your ecommerce solution into ActiveCampaign where it can be used to drive personalized marketing.
You can trigger automations, customize campaigns, and create segments based on:
- Product purchases
- Customer lifetime value
- Last product ordered (category and price)
- Order dates and times
- Total products ordered
- And more
Today we’re giving away automation workflows that make use of our Deep Data Integrations. These workflows will help you get more customers, create more repeat sales, and gain insight that will help you improve your online store. These automations are compatible with Shopify, WooCommerce, and BigCommerce.
Gather feedback after purchase
Asking for feedback after a purchase allows you to proactively address customer concerns. You may learn about an annoyance during the checkout process, find discrepancies in expectations on shipping times, or gain valuable insight you can leverage during your new customer onboarding. Your unhappy customers will help you improve your business and your happy customers will give you testimonials you can leverage to make your marketing more effective.
This automation sends a campaign seven days after purchase asking for feedback, but you can customize the send time to be whatever makes sense for your business.
Ask for a review after a purchase
Reviews can be powerful social proof. It shows that people trust your store and/or recommend a certain product. It can help people stay on your site rather than seeking out third-party reviews before making a purchase.
This automation asks people to review your product 14 days after making a purchase. You can adjust the amount of time that passes before you email them by editing the “Wait” action. You could have this automation play off of the last one. If the customer gives you positive feedback, you could initiate this automation.
Post-purchase follow up
After someone purchases a product from you, you can begin an automated follow up sequence that increases satisfaction by helping a new customer gain as much value as possible from their purchase. Also known as an onboarding sequence, you can make the new customer aware of resources available to them, such as help documents and support channels. You can give them tips and tricks for getting started, and then send advanced suggestions for getting the most out of it.
This workflow is triggered by a purchase and delivers a series of messages. It includes some suggested topics, but you can add whatever messages make sense for your business/product.
Store last purchase date
This simple automation stores the date of the last purchase. This is useful for triggering other automations based on the date of last purchase. The next automation uses this date field to remind someone it’s time to make another purchase.
You can set an “Advanced” condition on this automation’s trigger so that it only stores the date of a certain product. Here’s how that might look.
Before importing this automation, create a custom date field. If it’s for the last purchase in general, you might call it “Date of last purchase” or, if you’re only storing the date for a certain product, you could call it “Product name purchase date.”
Reminder to re-purchase a consumable
If you have a product that is “used up” and needs to be replenished, you can send a campaign to remind someone that it’s probably time to reorder. This can help you decrease the time between purchases and increase customer lifetime value.
This automation is triggered by a date field (that you could store using the previous automation). You’ll need a custom date field that stores the date of last purchase.
You may want to give an incentive to motivate them to make the purchase now rather than putting it off.
Note that this automation could be used for any ecommerce situation, regardless of whether it’s a consumable. You might just set it up to send an incentive to make another purchase after 90 days without a purchase to reactivate old customers.
Send a notification when a product is purchased
You may want to receive notifications when certain products are purchased, or you may need to notify an employee or third-party, such as a drop-shipper to get an item in the mail.
This simple automation sends a notification that will attach details about the contact who made the purchase. You can specify which products trigger the automation by adding an “Advanced” condition onto the trigger.
Reward customers on fifth purchase or customer lifetime value
You may want to reward your best customers to further cement their loyalty to your company and encourage them to evangelize. This automation is triggered by the fifth purchase, but it could just as easily be triggered by a certain revenue amount by modifying the “Advanced” condition on the trigger.
Abandoned cart for Deep Data Integrations
We offer abandoned cart automation workflows that work with many ecommerce solutions. But, our Deep Data Integrations allow us to make a more simplified, cleaner version. The automation is triggered by a visit to your ecommerce solution’s cart page and it will send an email two days later if a purchase isn’t made in that time. If a purchase is made, a “Goal” action will pull the contact out of the automation so that they skip the reminder email.
Interested in more automations? We have over 30 automations you can import and start using immediately. You can sign up for a free trial here and begin improving your sales and marketing processes.